How to Set Up Promotions and Discount Rules in PrestaShop
Learn how to configure discount codes, seasonal sales, and specific product prices in PrestaShop without extra modules. A step-by-step guide for EU store managers.
Blog
Articles about PrestaShop, eCommerce and web development.
The Future of European E-Commerce: What to Expect from PrestaShop 9.2 and AI Integration
With the upcoming release of PrestaShop 9.2, AI is becoming a built-in part of store administration. Discover how the official MCP server, integrated One Page Checkout, and EU-specific features will transform cross-border commerce.
Back to School in PrestaShop: A Readiness Checklist for Multi-Country EU Stores
There is no single Back to School peak in the EU — school years start on different dates in different member states. Here is how to prepare a PrestaShop store that sells across several EU markets.
Why PrestaShop Is the Smartest Choice for Your B2B E-Commerce Portal
Discover why PrestaShop stands out as the ultimate B2B e-commerce platform. Learn how to configure native B2B features, ERP sync, and quick-order tools.
AI Agents Are Starting to Shop: Is Your PrestaShop Store Ready for Agentic Browsing?
Google now measures how well AI agents can navigate and transact on online stores through a new Lighthouse category called Agentic Browsing. Here is what it means for your PrestaShop store and what you should do today.
The Frankenstein Store: Why Stacking Cheap PrestaShop Modules Will Cost You
Every new cheap module looks like an easy fix, but stacked together they turn your store into a fragile patchwork of incompatible code. Here is why that habit costs more in the long run — and what to do instead.
2026 EU Regulatory Changes: What Every Online Store Owner Needs to Know
Six significant regulatory changes are coming into effect across the EU in 2026, affecting everything from return buttons and AI tools to packaging and customs rules. Here is what to expect and how to prepare.
PrestaShop and MCP: The Complete Guide to Managing Your Store with AI
Model Context Protocol (MCP) turns your online store into an intelligent ecosystem. Learn how the official PrestaShop MCP module lets you manage products, orders, and customers directly via AI.
PrestaShop Withdrawal Button: EU Directive 2023/2673 Compliance Guide
From 19 June 2026, every online store selling to EU consumers must provide an electronic withdrawal function. Here is what the directive requires and how to implement it in PrestaShop.
PrestaShop Development: Complete Guide to Choosing a Specialist Agency
Building a PrestaShop store is far more than installing the platform and picking a theme. Here's what real development involves and why working with a specialist makes all the difference.
PrestaShop Security Updates: Critical RCE Patch & PrestaShop 9.1.4 Release
On June 3–4, 2026, PrestaShop published a critical security advisory for the ps_facetedsearch module — a remote code execution vulnerability that requires no authentication. Here is what you need to do right now.
We Attended Netpeak Friends Day: Google Shopping Edition — Here's What We're Taking Back
The GS Vision team attended Netpeak Friends Day: Google Shopping Edition on June 3, 2026. We came back with a clear technical plan for preparing our clients' PrestaShop stores for Google Shopping's launch in Bulgaria.
Core Web Vitals and PrestaShop: How Slow Code Kills Your Sales
53% of mobile users abandon a site that takes more than 3 seconds to load. Learn which performance issues are most common in PrestaShop and how to fix them step by step.
How Successful eCommerce Brands Automate Their Operations (and Why Off-the-Shelf Templates Do Not Work)
You are manually entering orders into your warehouse system, synchronising stock levels between platforms and losing hours every day to repetitive work. Find out why ready-made solutions do not solve this problem and what real eCommerce automation actually looks like.
Owning vs Renting Your Online Store: Why SaaS Platforms Cost More in the Long Run
Every month you transfer money to Shopify regardless of whether sales were high or low. As you grow you pay more — not only in absolute terms, but as a percentage of your turnover. Find out the difference between renting digital infrastructure and owning a real asset.
PrestaShop, WooCommerce or Shopify: Which Platform is Best for Scaling?
WooCommerce grows expensive quickly, Shopify takes a percentage of every sale, and you have no access to your own code. Find out why an increasing number of businesses choose PrestaShop as the long-term foundation for their online store.
Case Study: Migrating to PrestaShop 8 — How We Upgraded Aquamatrix.bg's Online Store
How we migrated Aquamatrix.bg's online store to PrestaShop 8 — two months of work, every key integration (shipping, payments, ERP sync) preserved without interruption, and a foundation laid for new B2B functionality.
SaaS vs self-hosted ecommerce: which model fits your online store?
When the subscription SaaS model makes sense — and when a self-hosted solution is the only rational choice. An analysis first presented at Veliko Tarnovo University.
PrestaShop ERP & Warehouse Integration: The Complete How-To Guide
Stefan Nikolov, Managing Director of GS Vision, spoke at Online Advertising Bulgaria 2022 about integrating PrestaShop with ERP and warehouse systems. Here are the key takeaways and practical guidance.